Article

Nestlé Milo

Author: Sarah Kimberley Stevens (University of Wollongong)

Abstract

This article reflects on the marketing ethics of Nestle’s Milo. Included are discussions of the economic dimension; legal dimension; ethical dimension; and philanthropic dimensions of the marketing of Nestlé’s Milo drink in Australia.

Keywords:

How to Cite: Stevens, S. K. (2009) “Nestlé Milo”, Australasian Accounting, Business and Finance Journal. 3(3).