What are you Really Drinking?

Iain Russell; Stephen Gibb; Lloyd Fermine; Kendall Park

Article

What are you Really Drinking?

Authors: Iain Russell (University of Wollongong) , Stephen Gibb (University of Wollongong) , Lloyd Fermine (University of Wollongong) , Kendall Park (University of Wollongong)

Abstract

This poster considers issues in the marketing of “Vitamin Water”. Issues considered include: social responsibility, health issues and marketing ethical issues.

Keywords:

How to Cite: Russell, I. , Gibb, S. , Fermine, L. & Park, K. (2009) “What are you Really Drinking?”, Australasian Accounting, Business and Finance Journal. 3(3).