Abstract
This research aims to test and analyze the Visiting Decision, which mediates the relationship between Image Tourism Destination, Role of Social Media, Community Tourism Participation, Natural Attraction, and Cultural Healing of the Baduy Tribe on Willingness to Recommend. The analysis method used is SEM-PLS. The result is that the visiting decision can mediate the factors studied in identifying the willingness to recommend visiting Baduy tourism. This research shows the appropriate tourism development model to be implemented in the Baduy Tribe of Lebak Regency while maintaining the community's cultural values and local wisdom. The limitation of this research is that it still uses several variables that were used in previous studies. However, the new thing is the inclusion of the cultural healing variable in the research as a variable that prevents researchers from using it, except for variables that are almost the same, such as health tourism and medical tourism.
Keywords: Tourism Destination, Cultural Healing, Visiting Decision, Willingness, Community's Cultural Values
How to Cite:
Prasetiawan, E., Harwani, Y., Permana, D. & Ramli, Y., (2025) “Analysis of the Visiting Decision as Mediation in Identifying the Willingness of Baduy Tribe Tourism Recommendations”, Australasian Accounting, Business and Finance Journal 19(3): 12, 248–276. doi: https://doi.org/10.14453/aabfj.v19i3.12
Rights: In Copyright
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