Abstract

This research analyzes how personal abilities in the form of resource bundling strategies are considered important in efforts to improve business or may have a debilitating impact. Data collection was carried out through an online survey involving 384 micro and small business owners in West, Central, and East Java, Indonesia, by employing a quantitative approach with a cross-sectional design. Subsequently, the collected data were analyzed using Macro PROCESS. The results showed that the resource bundling strategy positively moderated the effect of VRIN resources on firm performance. This positive moderating effect became stronger when environmental volatility was lower. This finding possessed important implications for industry players, as it underscored the significance of managerial action in implementing a resource bundling strategy, proven to strengthen the effect of VRIN resources on firm performance. In conclusion, it contributed to strategic entrepreneurship and management domains, particularly by providing a valuable extension to the resource management framework and emphasizing the role of managerial actions in complementing resource-based theory (RBT).

Keywords: VRIN Resource; Firm Performance; Resource Bundling Strategy; Environmental Volatility; Conditional Interaction Effect

How to Cite:

Suprayogi, Y., Kurnia, D. & Luckyardi, S., (2026) “Business Performance: Does Personal Capability Matter?”, Australasian Accounting, Business and Finance Journal 20(1): 4, 39–66. doi: https://doi.org/10.14453/aabfj.v20i1.04

Rights: In Copyright