Authors: Puspo Dewi Dirgantari (Universitas Pendidikan Indonesia, Bandung, Indonesia) , Yusuf Murtadlo Hidayat (Universitas Pendidikan Indonesia, Bandung, Indonesia) , Ratu Dintha Insyani Zukhruf Firdausi Sulaksana (Universitas Pendidikan Indonesia, Bandung, Indonesia) , Leni Yuliyanti (Universitas Pendidikan Indonesia, Bandung, Indonesia) , Isniar Budiarti (Universitas Komputer Indonesia, Bandung, Indonesia) , Raya Sulistyowati (Universitas Negeri Surabaya, Indonesia) , Tomas Chochole (University of West Bohemia, Czech Republic) , Jiraporn Chano (Mahasarakham University, Thailand)
The aim of this research is to investigate the relationship between brand loyalty, brand image, and brand credibility in the coffee shop industry. In the highly competitive coffee shop industry, creating a strong brand is critical for attracting and retaining customers. The study was carried out by searching extensive and complete literature and distributing questionnaires. A total of 200 people were sampled. We found strong evidence through Structural Equation Modeling analysis that brand image and credibility have a significant impact on brand loyalty. In the highly competitive coffee market, these results emphasize the significance of developing unique brand identities and improving visual appeal in order to create long-term customer loyalty and strengthen brand confidence.
Keywords: Brand Loyalty, Brand Image, Brand Credibility, Coffee Shop
How to Cite: Dirgantari, P. D. , Hidayat, Y. M. , Sulaksana, R. D. , Yuliyanti, L. , Budiarti, I. , Sulistyowati, R. , Chochole, T. & Chano, J. (2026) “From Beans to Business Brand: Revealing the Brand Loyalty in the Coffee Shop Industry”, Australasian Accounting, Business and Finance Journal. 20(2). doi: https://doi.org/10.14453/aabfj.v20i2.08